So what exactly is a progressive web application (PWA) and how can it help grow my business? Good questions. It’s a web app that uses modern web capabilities to deliver an app-like experience to users. This means that you don’t have to download these apps to use them, as they will already load into your browser when you visit a website or browse the internet.

Some of the most popular brands in the world have adopted PWAs with great success; Google, FlipKart and even AliExpress, to name a few, have all shown between 50 – 100% increase in conversion rates. These apps provide an improved user experience and this can lead to better engagement, and of course higher conversion rates.

Essentially, if you have a mobile specific version of your website, it will be transformed to give your users an app-like experience. This is a great way to ensure that your visitors have a great experience, stay connected to your brand and interact with your brand effortlessly.

The benefits of PWAs

There are plenty of benefits for businesses that use PWAs as part of their web and mobile offerings to their users. Here are just a few:

• They offer a better mobile experience;
• They offer faster loading times;
• A PWA looks like an app but feels like a website;
• PWA’s allow for push notifications;
• They ensure a safe browsing experience;
• They allow for increased visibility;
• No need for an app store.

A way to remain visible

PWAs are a fantastic way to help your brand to remain visible – unlike a traditional mobile website, they provide faster loading times and an enhanced user experience. Plus, you can even enjoy the SEO benefits that come with it.

A Progressive Web App is designed to load extremely fast, eliminating the normal steps necessary to obtain information from a website. These apps also have built-in intelligence that works to record user preferences and behaviors so that they can deliver a personalized experience every time. These apps can be accessed from the browser and do not require any installation from an app store, and they can also send push notifications.

Push notifications allow users to get a quick snapshot or update on a specific product or topic, without the need to receive an email, or having to log in to check something. This increases user engagement and makes it easier for you to connect with their customers. Have a new offer or a product you want to promote? Simply send out a push notification and it will pop up on the cell phone screen of anyone who has added your PWA to their phone!