About RDD
Your Story Meets Mine
Hi, I’m Paul, the founder of Ray Dawg Design – RDD for short. I founded my agency in 2018 after a long career in government relations, more popularly known as lobbying. How does lobbying relate to a creative agency, you may ask? Well, lobbying is all about effective messaging, relationship building, and communication skills.
You need to use words, messaging, and visuals to influence. Sounds a lot like marketing, right? That’s because it is. Rather than selling a product, you are using the same skill set to promote a candidate, gain support for a campaign, or influence decision makers on policy.
Anyway, I had grown tired of the political divisiveness in our country and wanted to put my skill set to a more productive use. Through my political work, I knew firsthand that many businesses are constantly struggling just to stay ahead. I decided to form a video design agency that focuses on helping clients to thrive regardless of how tough or competitive their environment.
Little did I know just how tough that environment could become – but, in 2020 we all learned first hand how challenging it could be. I understand full well that you are facing challenges, because as a small business owner, I face them myself. Consequently, I’ve had to learn how to stay scrappy, focused, and driven by a results-first mentality.
Success hinges on making the right choices at the right time. This is no time for hesitancy; it is the perfect time for us to work together. Join me today and let’s get started together on the road to further success.
Ray Dawg Design is a full service video marketing agency that caters to your social media marketing need
Not everyone has a six figure marketing budget or the luxury of having money to burn on an ad campaign. If you are one of the fortunate few who do – congrats! If you are not, Ray Dawg Design, or RDD for short, is here to help!
RDD was founded on the premise that everyone deserves a voice, and a chance to tell their story. Regardless of your size or budget, RDD offers uncompromising service and a dedication to quality and attention to detail. RDD is a boutique agency that takes the time to delight our customers, share our clients’ dedication to their products and services, and commit to using design and storytelling skills to showcase you in your best light.
Ray Dawg Design strives to foster brand identity through human connection, sophisticated design, and an impactful user experience
RDD will work with you to decipher your audience, craft your message, and connect through poignant messages and impactful visuals. Your brand is your business. Consequently, a well designed social media video enhances your brand, expands its reach, and will impact all aspects of your business. RDD believes that consumer insights based in truth are crucial to building a brand that lasts. You want current and potential customers to understand what drives you, what you care about, and how you can positively impact their lives. Social media is critical to getting your message across and videos are simply the best and most effective method to do so.
RDD's Guiding Principles
Design with Intent
RDD is outcome focused and understands that you have limited resources and you want to make sure that any investment you makes moves the needle. You marketing needs to be targeted, effective, and provide measurable impact. RDD will work closely with you to take your ambitious vision and translate it into specific features and visuals that bring it to life.
Collaborate Throughout
RDD believes in being a proactive and strategic partner for every one of our clients. This means frequent communication throughout the design process. You have enough on your hands without having to worry about unwanted surprises. Through open communication and a transparent design process RDD works to understand and define your marketing needs and objectives every step of the way.
Influence Through Storytelling
RDD focuses on effective storytelling to convey your message. Your marketing goals matter. Whether you want to sell an idea, build a business, or grow a following, the art form of effective storytelling remains the same. For this reason, RDD works to ensure that every word, image, and visual is selected to powerfully convey your chosen message and build a positive, lasting relationship with your audience.
Digital Storytelling in Practice
Simple stories are more impactful. They quickly get through and capture the audiences’ minds. While it’s true that people love a complex story plot, you don’t always have to mention all the twists and turns to make your brand story interesting.
For digital storytelling, RDD uses a proven formula that is conceptually straightforward and revolves around three main factors:
1: Identify the problem that needs to be solved.
2: Introduce your solution to the problem.
3: Highlight your success.
RDD takes your inspiring tale, adds a dose of creativity, and uses the ancient art of storytelling to design a powerful marketing tool. The result is a visual and engaging story that adds jet fuel to your advertising campaign and brings your audience closer to your brand.
What are you waiting for? Start telling the story of your brand. Contact RDD today and let’s get started together!
