Logo Animation
The Strongest Logos Tell Simple Stories.
-Sol Sender
One of the most important marketing tools for any business is a good logo. We all know how essential a logo is for anyone’s branding. Just stop for a moment and picture about how many iconic logos immediately pop to mind.
One of the most important functions of a logo is to create and promote brand awareness. This is one of the main reasons why companies choose to invest in an animated logo. Animated logos are both more memorable and more recognizable to consumers than static logos.
Today, online video content makes up more than 80% of all consumer video traffic and that figure is growing every day. Opening your video with an animated logo gives you a leg up on catching the eye of the millions of potential viewers.
That’s because consumers are increasingly tuning out non-visual content. That clever ad copy you paid for or sweated over – if it’s online, odds are many aren’t even reading it.
In many ways, your logo is the face of you brand, and when it comes to the web, adding motion to that logo you are so proud of is a great way to get your brand noticed.
Consumers are now watching more online video content than television and this trend is only getting more pronounced. As consumers increasingly choose to access content online over television, your business needs to adjust to this behavior. Investing in video content as well as an animated logo could mean the difference between mediocre sales and a banner year. With this in mind, your choice seems clear. Contact us today to learn how we can help build your brand’s customer reach with a custom logo animation!