Adding a product video on your landing page can increase conversions by 80%.
83% of businesses say that video provides good return on investment.
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information using informative video.
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. Since Q3 of 2013, mobile video views have grown more than 233 percent.
Also, Google tells us that smartphone users are twice more likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.S
You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Making video content work on social media comes down to 4 simple things: high-quality production, an informative and compelling message, a bit of innovation and humor, and that’s it! The key is to create content on a regular basis, always reminding your audience that you exist. Contact us today to find out how our videos can position you for social media marketing success!